- By Admin
DRCC partners with Ireland’s most influential TikTokers to launch #100Consent Campaign
In a bid to reach the most critical demographic and support in consent education, today the Dublin Rape Crisis Centre has announced that they are venturing into new territories by collaborating with 20 of Ireland’s leading TikTokkers to raise awareness around sexual consent using hashtag #100Consent – a play on the expression 100 percent.
With a combined following of 2.8M people largely in the 16-24 year old bracket, the DRCC hope to seed their #100Consent campaign across the TikTokkers content – using an app that consumes and influences more than 90,000 Irish users daily with viral dances, lip syncing and light hearted trends for a greater purpose. Attendees include some of Ireland’s most influential TikTokkers such as Nia Gallagher aka @nia_gall, Lauren Whelan aka @laurenwhelxn and Jacob Donegan aka @itz_jacob_33
The #100Consent campaign focuses on clarity and communication, understanding that being even 1% unsure, when it comes to sexual consent, could have devastating consequences. By engaging the TikTokkers through a voluntary day of workshops and brainstorming sessions, the DRCC is challenging these young, creative content producers to convey the #100Consent messaging to their followers in a style and medium that resonates. Workshop themes will include topics such as “The stages of consent”, “The scale of agreement” and “The power of social influence”.
Speaking at the announcement of this innovative, youth-driven campaign, Noeline Blackwell, CEO of the Dublin Rape Crisis Centre, said “DRCC is both honoured and delighted that these great young people agreed to give time and thought to this new #100Consent campaign. Their TikTok activity shows that they are all brilliant communicators. We are learning a lot from them and are really looking forward to this collaboration. As far as we know, this is the first time that Irish TikTokkers have assembled to talk about an important social issue from a campaign perspective. We in the DRCC are excited to be part of a new way of getting the consent message out there and getting young people to think about how consent really features in their lives.”
Dublin Rape Crisis Centre aims to prevent the harm and heal the trauma of rape and sexual abuse. For 40 years, it has provided crisis counselling and long-term therapy to adult women and men who have experienced rape, sexual assault and childhood sexual abuse. Its services include a national 24-hour helpline, face-to-face counselling, Garda & court accompaniment and training programmes. In addition, they engage in policy interventions and public awareness campaigns.
If you or anyone you know needs to contact the Dublin Rape Crisis Centre, it operates a National helpline at 1800 77 8888 which is open 24 hours a day.